I was actually having second thoughts about posting this because I'm not convinced it will help anyone. But then again, I'm thinking, what if it does? Wouldn't hurt to have the post up so...here it is. :D
P.S. This post is NOT about insisting that what I believe in is right. No one is being forced to follow what I'm doing. No one is being forced to agree about anything. If you find any of what I've written below as contrary to what you believe or perceive is right, let us please just agree to disagree. I have no interest in debating about whether what I think is right or not, since it's my decision, and I'm the one who's going to suffer the consequences if I'm wrong.
I suck at spending ads, but this has become increasingly necessary and if I want to stay in the game, I obviously need to play to win.
- Last year, Author X spent $$$ on ads and earned Y.
- Last year, my advertising spending was maybe 1% (I'm not even exaggerating, max is maybe 3%?) of Author X's budget.
- Last year, Author X wrote Z number of books.
- Last year, I released double the number of Author X's books.
Basically, Author X's books have a MUCH, MUCH, MUCH longer tail than mine does, and one major reason why is because of my books' limited exposure / visibility due to lack of ads. And yes, you can argue that a good book will always sell. True. But a good book will also sell better and more quickly if more people know it exists.
I love writing serials, but the best advertising sites are unwilling to market them. In order to gain access to these sites, I need to write more standalones, just so I can reach new readers.
I would like to have a better and stronger contingency in place, in case something - anything - goes wrong with my Marian Tee brand.